Ease of Access for Users On-the-Go

T.R. Lawing Realty, Inc., a company specializing in property management in Charlotte, N.C., announces the launch of a new mobile website at www.trlawing.com.  Built by Flying Bridge Technologies, it uses responsive design to enhance the customer experience.

When a customer goes to www.trlawing.com on a smartphone or a tablet, the site detects that it’s a mobile device.  With the new responsive design, the user sees a mobile optimized site with a reduced amount of content. It automatically eliminates any unnecessary data, such as forms to complete, while at the same time, it speeds up load time. This provides prospective renters immediate access to information on rental properties in Charlotte, using mobile browsing.

“We saw that 20 – 25% of our customers were coming to our site through a mobile device.  Often, people are driving around, see a property that catches their eye and want to check it out immediately online. We wanted to make it easy for them and make sure we were serving all segments of our audience,” explains Tommy Lawing, President.

“With the launch of smartphones and tablets, people are using their traditional computers less.  In fact, sales of mobile browsing devices have outpaced the sales of desktops and laptops. Their usage is also expected to outpace desktop browsing in the next couple of years,” explains Maggie Hyde, Director of Interactive Solutions at Flying Bridge Technologies.

“As a web technology company, we have adapted our services to match this market trend in order to help businesses stay in front of their customers, wherever they might be,” Hyde adds.

T.R. Lawing Realty is a full service property management company, based in Charlotte, N.C., serving Mecklenburg and the surrounding counties.  A family-owned company, T.R. Lawing Realty has specialized in managing and leasing rental homes in Charlotte and beyond for more than 50 years.  The company serves individual owners and renters from its Charlotte offices in Elizabeth, Birkdale/Lake Norman and Providence/485.  To learn more, go to: www.trlawing.com.           

Flying Bridge Technologies specializes in designing websites and applications that meet the long term business needs of clients. The FBT team of web developers, web designers, and strategic internet solution consultants are there to help build, design and launch a web presence that will lift your business, taking it to the next level through strategic planning and execution of targeted internet strategies. For more information, go to: www.flyingbridge.net