Unless you were living under a rock yesterday, one of this year’s most talked about Super Bowl ads is Honda’s CR-V commercial featuring Matthew Broderick taking a “day off” (think Ferris Bueller). If you can’t wait until Sunday, click here. Warning!!! Viewing this video may spoil your overall Super Bowl experience. Watch with caution. It’s pretty hilarious!
Why is it that this is the one day of the year that we actually look forward to the commercials? Is it because only a few of us are true fans of the teams that are actually playing or that we are pretty much guaranteed a blowout game (I know, add smack-talking here). Seriously though, we fast forward through ads all the other days of the year, so why the Super Bowl?
Each year Nielson Ratings estimates 90 million viewers watch the Super Bowl. Also, with parties and families gathered around the TV, we are usually in good spirits. If your team is losing, we probably can’t say the same thing for you but for the vast majority of us tuning in, we are happy.
So what makes a good Super Bowl commercial? I know what I like and judging by the poll results and the water cooler talk that usually happens the following morning, we all seem to like the same thing. Here are my standards for a good Super Bowl commercial.
- Don’t recycle your old add!!! Make a new one! You spent the $$ for time slot, come up with something that I haven’t seen before. If you don’t have any money left over like Fed-Ex did one year, then a white screen with simple wording explaining how the ad folks screwed up and didn’t get the ad to the network in time because they didn’t use Fed-Ex was brilliant. One of my all time favorites.
- Don’t use current talent. Yes, I know how hot Bieber is right now, but using actors that have been out of the limelight, like say Matthew Broderick, for a while stir up nostalgic feelings and make me like Honda CR-Vs despite the fact my husband sells GMCs. Besides Bieber is everywhere, do we really have to have him in the commercials too?
- Make it funny. The funnier the better because I will talk about that commercial for days to come. Not to mention, the recall later down the road.
- Add a little tear. Touching commercials are timeless. The Anheuser-Busch Clydesdale bowing to New York in the infamous 9/11 tribute. Still makes me tear up today. How about “Mean Joe” Green giving that kid, who gave him a Coke, his jersey and a smile. Don’t get too sappy though. Weare, after all, watching a football game.
- How did they do that? Technology is a wonderful thing when you leave them guessing. It’s great if you want me to look up your website, but it needs to be a serious, WOW! Confuse me and I won’t give it a second thought. Also, that website better be amazing.
Everyone have a happy and safe Super Bowl this year. No matter how you are spending it. :0)