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GRI Instructor
6/8/2010
Joe Rempson was named a permanent instructor by the N.C. Association of Realtors for its Realtors Institute during meetings in Raleigh today.

Joe continues a tradition of top property managers at T. R. Lawing Realty teaching Realtors from across North Carolina about property management. Bob Lawing taught in the GRI program for more than 20 years.

The Graduate Realtors Institute (GRI) program in North Carolina was the first in the nation and continues to be one of the highest ranked programs of its kind among the 50 state associations.

Congratulations to Joe!

Little League Champs!
6/5/2010
The team sponsored by T. R. Lawing Realty in the Myers Park Trinity Little League won its 2010 Championship!

T. R. Lawing Realty has sponsored a team in the National League (ages 9-12) for more than 50 years.

Congratulations to all of the boys as well as their coaches, Barry Thackston, Dick Brown, Barry Deel, Greg Sito and Blake Voncannon.

Well Done!

In Memory of Robert W Lawing
5/6/2010
Robert W. Lawing, 58, passed away on Thursday, May 6, after a courageous battle against cancer.

He was a second-generation Realtor, Certified Property Manager, G.R.I., one of the owners & officers of T. R. Lawing Realty for 36 years, NFL Back Judge #17 and a good friend.

Bob touched many lives through his community work with Hawthorne Lane United Methodist Church, Queen City Optimist Club, Aldersgate Retirement Community, N.C. Real Estate Education Foundation, Mint Hill Masonic Lodge and Myers Park Trinity Little League and many of his friends were present to celebrate his life earlier this month.

Bob was aware of the seriousness of his health for several months and was able to involve the entire staff in making sure his clients, residents, properties and other matters continued to be completely and professionally taken care of.

Please contact Tommy Lawing Jr (tlawing@trlawing.com) or Joe Rempson (jrempson@trlawing.com) if you have any questions about your account and/or your properties.

Thank you for the notes and words of condolence as well as your understanding.

206 Applications!
3/31/2010
T. R. Lawing Realty processed 206 Rental Applications in March 2010 ... the most number of applications we have ever processed in any March and the 2nd highest month in the company's history.

95 of these applications (or 46%) were completed & submitted electronically through our recently redesigned & secure website module.

In January 2010, we processed 185 rental applications which was the 3rd best month in the company's history and 81 of January's applications (or 43%) were submitted electronically.

Translation Services
3/30/2010
Today, we provided instantaneous, over-the-phone translation for 3 different callers, which is a new record for us.

T. R. Lawing Realty offers free, professional, confidential, accurate and immediate translation to any limited- or non-English speaking prospect, resident or client through Language Line.

Language Line, LLC is a 20 year old language resource company which provides native speakers in 170+ languages.

Any T. R. Lawing Realty staff member can instantly add a fluent translator to any phone call or in-house conversation.

100 Virtual Tours
3/10/2010
Our marketing team added the 100th active virtual tour to www.trlawing.com today and continues to shoot & produce these tours.

Virtual tours save online prospects time tracking down flyers, maps and interior photos. Online tracking shows that, on average, more than 200 prospects view one of our virtual tours before it is rented.

T. R. Lawing Realty maintains more online virtual tours of its vacancies than any other property manager in the Carolinas.

Supra lockboxes on 100% of vacancies over $800
2/22/2010
Because of so many positive comments from local Realtors, we have continued adding Supra lockboxes to more and more of our vacancies since beginning this marketing campaign last summer.

As of today, there is a Supra lockbox on every T. R. Lawing Realty vacancy over $800 per month.

This means 7,500+ local Realtors can show 149 of our vacancies without picking up a key from our offices.

Realtors showed a T. R. Lawing Realty Supra lockbox-equipped vacancy to 134 prospects in the last week.

Charlotte Business Journal
2/5/2010
T. R. Lawing Realty was featured in the "Big Ideas" column of the Charlotte Business Journal today.

REALTY FIRM PUTTING TECHNOLOGY TO WORK

Tommy Lawing is a 35-year veteran of the property management sector. But he believes a successful business should mix experience with new ideas.

Lawing is president of T. R. Lawing Realty. The firm recently initiated an overhaul of its web site and launched its first foray into social media.

Was it a difficult decision to make a major investment in the middle of a recession?

Absolutely not. We're always looking for ways to create differentiation and competitive advantage. Today, we can draft rents from hundreds of residents' accounts with one keystroke. We can upload a vacancy to one website and simultaneously duplicate that listing on a whole family of sites.

www.trlawing.com saves us at least 10 minutes for every rental prospect because the prospect can sort through all of our vacancies and related information until there are just two or three that he/she desires our help with. Since more than 300 prospects contact us every day, technology ultimately saves us money.

What new online features are boosting your business?

For more than a decade, our website has been the centerpiece of our marketing efforts. To someone looking for a new rental home, it functions much like a mini-MLS. 100% of our geo-coded vacancies are online, along with virtual tours, neighborhood demographics, real-time mapping, the ability to compare our other vacancies and a completely rewritten and secure rental application. In short, our new site means we're always open.

Are you using Facebook or Twitter to build your business? Is it effective?

We only established a presence on social media sites in the last 3 months so the honest answer is that we don't know how or when it will be effective. But, in any event, we're always excited about the possibilities of tomorrow's technologies.

by Adam O'Daniel, Staff Writer

The Charlotte Business Journal (c)

44 States & 19 Countries
1/29/2010
Our clients cover the globe!

This month, we sent monthly statements to owner-clients in 44 states, 19 foreign countries, the District of Columbia and overseas military locations served through APO & AE addresses.

From Arizona to Australia, Connecticut to China, Georgia to Great Britain and Kansas to Kuwait, our owner-clients always know the status of their investment property as well as receiving a detailed statement and check every 30 days.

E-Checks for Owners
1/4/2010
T. R. Lawing Realty now offers 2 easy, fast, electronic ways for our owner-clients to add funds to their accounts, such as for vacancy or emergency repairs.

Owner-clients can transmit secure payments via an electronic check or their MasterCard or VISA credit card.

New Website
12/16/2009
A 4th generation of our award-winning website "went live" today. www.trlawing.com was first launched in September 1996 and is an integral part of our marketing and resident services.

2009 CRRA Chair Of The Year
12/11/2009
Donna Anderson, President of The Charlotte Regional Realtors Assoc, recognized JOE REMPSON as the 2009 Committee Chair Of The Year at its Annual Holiday Party today. Joe envisioned, organized and chaired the 2009 Realtors Care Day, a service project of the Housing Opportunity Foundation.